
Apple
Roleworthy Labs LLC
PIPIT Press Kit
Official media kit

PIPIT is a family-friendly mobile arcade game built around quick challenge runs, expressive bird characters, and replayable boss moments.

Apple

Quick facts
Game
PIPIT
Publisher
Roleworthy Labs LLC
Creator
Hunter Samuels
Platforms
iOS and Android
Genre
Mobile arcade game
Price
Free at launch
Advertising
No ads
Purchases
Cosmetic-only if added later
Launch content
2 worlds with 10 levels each, plus boss stages
Bosses
Includes Pigeon King
Short description
PIPIT is a mobile arcade game about fast runs, readable patterns, and character-driven challenge moments. Players dodge, retry, and progress through two worlds with 10 levels each, plus boss stages.
The current app is designed to work without accounts, without advertising, and without automatic gameplay data upload.
Founder note
Hunter Samuels, founder of Roleworthy Labs LLC and creator of PIPIT
PIPIT began as a live test bed for an AI coding agent Hunter was building. The first version was simple, but the design opened up once the bird idea clicked: different birds move in different ways, and those movement patterns could become the heart of a mobile arcade challenge.
PIPIT is Hunter's first game. The project grew into a bird-positive arcade game inspired by real bird movement, bird facts, and environments connected to the birds themselves. It is intentionally not built around extractive monetization: free to play at launch, no ads, no pay-to-win mechanics, and any future purchases limited to cosmetics.
Screenshots

Gameplay

Boss stage

World map
Character art


Press assets
Boilerplate
Roleworthy Labs LLC is the operating company behind focused software ventures including Roleworthy.ai and PIPIT. The company builds practical software products with careful execution and a deliberately small portfolio.
Media contact
For screenshots, store links, review questions, or publisher information, contact Roleworthy Labs LLC.
support@roleworthylabs.com